Branding that gives prospects and current customers the warm fuzzies will give any small business marketing campaign an edge on the competitors. We’re talking about customers who couldn’t imagine supporting any other product or service because they are so loyal and pleased with their experience at your business. Think sunshine and rainbows—is your small business brand…
If you have ever read basic materials on psychology, you are no doubt aware that people tend to make up their minds about someone or something within the first 30 seconds of the initial meeting. Since your brick and mortar business signage is usually the first thing that people see, it needs to create a…
Every company, especially startups and small businesses, needs to plan and establish a brand identity early and foster it throughout the growth of their company. It’s crucial to attract interest to your brand. Logos can be instrumental in establishing a strong brand. On the other side, a misstep in logo design can severely harm your brand’s image,…
Are you planning a Small Business Saturday (SBS) promotion or event for your small business? If you’re not yet on the SBS bandwagon, here are reasons why you should be: A whopping 14.3 billion was spent on Small Business Saturday in 2014. On Twitter, SBS is predicted to approach 1 million tweets. While American’s are spending less money…
Graphic designers are expensive, and for whatever budgetary reason or entrepreneurial urge, you’ve decided you’re going the DIY design route for all your branded materials. You probably still want those materials to look clean, readable and professional, yes? Yes.That’s why we asked a graphic designer to do a little course on graphic design for non-designers….
Are you ready for the era of visual content? Not only are social media and advertising getting more creative with their visuals, but customers are beginning to expect visuals with any type of content that they ingest—blogs, emails, even texts (why do you think emojis and GIFs are so popular?). For you, the small business owner, this…
Stab in the dark—you’re not the only business doing what you do. So how do you stand out and differentiate yourself in a crowded marketplace? We took that question to fascination expert and bestselling author Sally Hogshead. Sally was also a keynote speaker at ICON15, which is where we filmed this episode (yes, that’s why it looks…
Small Business Saturday is right around the corner! When I first heard about Small Business Saturday, I was running my own small business. At the time I just shrugged it off and paid no attention to it because I thought it was just a big PR stunt for American Express, but over the past several…
When developing a small business, establishing the right image is key to building relationships with clients. The impression individuals form of your business depends on a range of factors—branding, personal interactions, web presence, reputation—each of which you should carefully consider. Here are a few tips to help you improve your image in your small business marketingefforts. Evaluate…
We know: thinking up your small business metaphor is not, perhaps, the most pressing issue you’re facing today. But a little abstract thinking can strengthen your business marketing, your strategy and also help potential clients conceptualize what your company embodies. How does one devise a metaphor? It helps if you’re provided a category. For example,…