Branding that gives prospects and current customers the warm fuzzies will give any small business marketing campaign an edge on the competitors. We’re talking about customers who couldn’t imagine supporting any other product or service because they are so loyal…
If you have ever read basic materials on psychology, you are no doubt aware that people tend to make up their minds about someone or something within the first 30 seconds of the initial meeting. Since your brick and mortar…
Every company, especially startups and small businesses, needs to plan and establish a brand identity early and foster it throughout the growth of their company. It’s crucial to attract interest to your brand. Logos can be instrumental in establishing a…
Are you planning a Small Business Saturday (SBS) promotion or event for your small business? If you’re not yet on the SBS bandwagon, here are reasons why you should be: A whopping 14.3 billion was spent on Small Business Saturday in 2014. On…
Graphic designers are expensive, and for whatever budgetary reason or entrepreneurial urge, you’ve decided you’re going the DIY design route for all your branded materials. You probably still want those materials to look clean, readable and professional, yes? Yes.That’s why…
Are you ready for the era of visual content? Not only are social media and advertising getting more creative with their visuals, but customers are beginning to expect visuals with any type of content that they ingest—blogs, emails, even texts (why do…
Stab in the dark—you’re not the only business doing what you do. So how do you stand out and differentiate yourself in a crowded marketplace? We took that question to fascination expert and bestselling author Sally Hogshead. Sally was also a…
Small Business Saturday is right around the corner! When I first heard about Small Business Saturday, I was running my own small business. At the time I just shrugged it off and paid no attention to it because I thought…
When developing a small business, establishing the right image is key to building relationships with clients. The impression individuals form of your business depends on a range of factors—branding, personal interactions, web presence, reputation—each of which you should carefully consider. Here…
We know: thinking up your small business metaphor is not, perhaps, the most pressing issue you’re facing today. But a little abstract thinking can strengthen your business marketing, your strategy and also help potential clients conceptualize what your company embodies….