Are you ready for the era of visual content? Not only are social media and advertising getting more creative with their visuals, but customers are beginning to expect visuals with any type of content that they ingest—blogs, emails, even texts (why do you think emojis and GIFs are so popular?). For you, the small business owner, this can only mean one thing: You have to jump on the bandwagon and create awesome visuals.
No, you don’t have to be a graphic designer and no, it won’t unduly tax your time. In fact, it might even be fun.
Emails probably factor into a huge, if not enormous, part of your sales and marketing, so we’re going to focus on creating visually appealing email headers. Your email copy can be the best, most engaging, riveting email copy that’s ever been sent through the internet, but it can only take you so far.
A header is the first thing your recipient sees, so it needs to make an impact. And here’s the great news: You can make a ton of email headers without devoting huge chunks of your budget to it. Canva released a new email header template, so below we bring you their tutorial, which will show you how to make an email header with kick without kicking your time to the curb.
Choose the Email Header template from your Canva homepage.
Click the layouts tab
You can choose from hundreds of beautifully designed layouts especially made by our designers. Click the Layouts tab and scroll through hundreds of layouts.
Choose a layout
Click the layout and it will snap automatically in place.
Search for images
Search for images to put in your design. There are free and paid images on the library. Roll your mouse over the images to see the prices. There are thousands of images that are free.
Select an image
Choose an image and drag it directly to your page. You can see that the image will automatically pop onto your design. This feature makes it easy for you to swap your background images.
Add character to your photos by adding filters. To add filters, click on your background image and choose Filter. You can choose from a variety of preset filters or use the Advanced Options to customize your own.
To change the texts on your design, simply double-click on the text box and type. You also have the option to change the size, color, and font.
Change the color
To change the color of your texts or elements, just click on it and choose the color circle button. You can also type in your color code which is very helpful for brands.
Download or link
After creating your design, click Download at the top right of the screen. Clicking Share also allows you share your graphic on Twitter, Facebook, Pinterest, and LinkedIn as well as with colleagues who are collaborating on the design.
Pay for premium images
Pay for any premium image(s) that you have used in your design. You can choose to pay $1 or buy credits in bulk so you that can get a discount. If you want to make any changes to your design and re-download it, you can do it for free within 24 hours.
Upload and send
Your new email header is now ready to be uploaded to your email provider and to be sent out to your subscribers.
Here’s how it looks like when you view it on an email:
Source: Infusionsoft — Canva Tutorial by Hazel Gascon